What does it take to build something of your own?
Facebook wanted business owners to know they aren’t alone: there’s a community of people just like them taking risks, hitting setbacks and finding success. Facebook chose six businesses for the series, and we told each owner’s story as a short film, then cut it into bite-size pieces for every part of the media plan. I was creative director.
Facebook for Business
An entrepreneur’s journey
Razpachos follows co-owner Manuel Bucio and the family paleta shop in Chicago, from the kitchen table to the freezer case, with the neighborhood kids lined up at the counter.
House of Takura follows founder Annette Njau and her fashion label of bold African prints, built from her family’s story and taken all the way to the runway.
For Facebook
Creative director, Cole Sax
With Razpachos and House of Takura
Athletes featured in the series
Skateboarding, surfing and climbing enter the Olympics.
NextWorld
Debut
YouTube Originals · Feature documentary
The CruxThe North Face
Call to ServeFord · soon
World DebutYouTube Originals · soon
Far From HomeOlympics · soon
Second SightSEE International · soon
Salesforce StudiosSalesforce · soon