What does a customer film look like when it’s really about the customer?
At Salesforce Studios I’m a film director and creative director. Since December 2021 that’s meant more than 100 customer films and Trailblazer profiles across the Americas, Europe and Asia-Pacific, Dreamforce main-stage openers, and the Agentforce launch campaigns. These four are a slice of it, and I directed and creative directed all of them.
Salesforce Studios
Four films
For the Australian Football League and the GWS GIANTS, the AFL wants footy in every home, and bringing fan data together lets a club understand, reach and reward the people who love the game, with head coach Adam Kingsley and Mitchell Dale. For Kraft Sports & Entertainment, Robert and Jonathan Kraft and Patriots Hall of Famer Andre Tippett tell how a family business became the Patriots and Gillette Stadium, and how Salesforce helps them know the fans in the seats.
Meet the Teammates profiles two Salesforce grantees. Football Beyond Borders uses football to support young people’s mental health in London, and World Central Kitchen feeds people on the front lines of humanitarian crises. Both end on the same line: we are all on the same team.
For Salesforce
Director and creative director, Cole Sax
With the Australian Football League and the GWS GIANTS, Kraft Sports & Entertainment, Football Beyond Borders and World Central Kitchen
Athletes featured in the series
Skateboarding, surfing and climbing enter the Olympics.
NextWorld
Debut
YouTube Originals · Feature documentary
The CruxThe North Face
Call to ServeFord · soon
World DebutYouTube Originals · soon
Far From HomeOlympics · soon
Second SightSEE International · soon