Crafting Comfort, Consciously: The Allbirds Apparel Revolution
Allbirds
Branded Campaign
Feel What’s Real
Client/Network: Allbirds
Role: Creative Director
Production Co: Stept Studios
Stepping beyond sustainable footwear, Allbirds ventured into the realm of eco-conscious clothing. As the Creative Director, I supported the campaign's launch by leading our post-production team, seamlessly blending style, sustainability, and storytelling. The result? An anthem, captivating profiles, product highlights, and a suite of social content that not only showcased the brand's ethos but also demonstrated our teams prowess in bringing visions to life. A testament to innovative fashion and impactful direction.