Where Urban Meets Extreme
Red Bull
Branded Film
Most Notorious: Rampage
Client/Network: Red Bull
Role: Director
As the director for Red Bull Rampage, I was tasked with showcasing the zenith of freestyle mountain biking in a fresh light. To truly capture the magnitude of these riders' feats, I brought their daredevil stunts from the Utah cliffs into an urban setting. Picture Jaxson Riddle suspended from a skyscraper or taking a heart-stopping drop at the Natural History Museum. Drawing inspiration from Wes Anderson, I blended high-octane action with a quirky tone, using cutting-edge tools like the Angenieux "25 - 250" and innovative drones. The result? A film that redefines perceptions, merging the raw power of mountain biking with the familiar backdrop of a city.