When developing our concept, we thought about the people we wanted to connect with. However, chances are, they aren’t going to have the same problems as the people they’ll be donating too.

Of course, there’s always sympathy. It’s the whole reason people are willing to donate. But, if we knew if we could help our audience connect with empathy and make them feel the conflict and struggle, then we are developing a concept that will work.

As far as the point of view of the film, I began to think about how difficult it is to actually put yourself in the shoes of someone who is experiencing blindness. But, you could really put yourself in the shoes of being someone that has to care for someone you love.

That’s the key. Everyone has had to care for someone they love. It’s a near-universal experience. By telling Joanaly’s experience through the experience of her husband, our team was able to create a story that communicates to everyone—not just people who sympathize for blind, but people who can also empathize with the family that’s been affected.