Where Tech
Meets
Touchdown
Salesforce x Patriots
Branded Film
Patriots: A Customer Company
Client/Network: Salesforce
Role: Director & Creative Director
Production Company: Criminal SF
Post: Outpost
DP: Dylan Wineland
In a meticulous directorial endeavor, I collaborated intensively with both Salesforce and the Patriots, ensuring a narrative that does justice to both giants. Kraft Sports + Entertainment (KSE) steps into a new dawn of fan engagement, merging data across its iconic brands - the New England Patriots, the New England Revolution, Gillette Stadium, and Patriot Place shopping center.
While the technological prowess of Salesforce meets the legendary spirit of the Patriots, the film prioritizes storytelling, ensuring every frame is not just informative but also captivatingly entertaining. The essence is to make every fan feel special, every employee empowered, and every viewer engrossed.
The result is a harmonious blend of brand narratives, where fans are treated to personalized experiences and employees craft proposals 64% faster. This project is a testament to the power of collaboration, where Robert Kraft's ethos, Chairman and CEO, resonates: "Salesforce is the tool of a customer company. And I have to do everything to put the customer and the fans first."
